A Return to Essence
In 2024, Borma Wachs celebrates a return to nature and substance by choosing brown as the Color of the Year.
A warm, intense, and deep shade that speaks of ancient forests, craftsmanship, time, and tradition.
Brown represents the living essence of wood—its knots, its grain, its memory. It is the color of the earth that supports everything, of tree trunks that withstand the seasons, of culture rooted in skill and care.
The Meaning of Brown – Authenticity and Stability
Brown is a color that doesn’t need to stand out to be recognized.
It expresses consistency, reliability, and deep balance. It is the tone of organic matter, of natural resilience, of beauty that ages with dignity.
In interior design, it brings solidity, warmth, and a welcoming atmosphere, enhancing every type of wood it interacts with.
Brown doesn’t dominate—it supports, highlights, and connects. It is the ideal color for those who value authenticity as an aesthetic principle.
A Color That Tells a Story of Wood and Water
The brown draws its identity from a unique place: Venice.
The larch wood poles of the Venetian briccole, immersed in the lagoon for centuries, develop a rich, dark brown color, marked by brackish water and time.
This brown is more than a color—it is a layering of life, endurance, and transformation.
A symbol of the relationship between humanity, nature, and architecture, it has become iconic, especially through the creative reuse of briccola wood in modern design.
The forests of the Cansiglio Plateau also tell the story of an authentic brown—born from beech and larch trees that produce noble, long-lasting timber, carrying the scent of the forest and the quiet elegance of the Venetian mountains.
Natural Consistency, Enduring Material
Brown is the color of natural consistency—a tone that doesn’t change with trends but evolves slowly, with wisdom.
In wood finishes, brown allows the natural material to shine, respecting its texture and giving it a warm, harmonious look.
Perfect for flooring, furniture, beams, paneling, and decorative elements, it suits rustic, industrial, or minimalist interiors, always providing a strong and grounded visual identity.
